T4– Focus Group: Choosing the final idea

When choosing the ident I intended to make I decided to hold a focus group so the target audience choses the most interesting ident for them.

To perform this survey I created slips with the ident idea summerys on them with checkboxes and I instructed the participents to check the box next to the idea they liked after they read the summery and looked at the storybords for each ident ideas.

This is a example of the Ident summary slip with the checkboxes.

With the results of the survey; idea 3 got 4 votes,  idea 2 got 1vote and idea 1 got 3 votes. So from the results of the survey I intent to make ident idea 3.