A suite of idents is a collection of idents. When a channel creates idents they create multiple idents, these idents usually have a similar theme linking them and as such provides variety and interests the audience.
Time and place
Suites are useful as they provide idents suitable for most content following them for example match of the day following the football ident and Sports following the bike ident.
Suites are also important to provide various idents to appeal to the correct audience such as the football and bike idents to appeal to sports fans. as well as the two idents being fitting for evening and late night broadcasting due to there dark colour and being the time which sports is normally on.
With suites there also has idents that fit any time of day such as the moon ident for late evening/night, as well as suites having idents to fit any tone like the moon ident to fit a relaxed late night documentary as well as to fit the following program in a appropriate way, for example for a saturday evening viewing audience which is usually families which the Dog ident below fits by being fun and upbeat however this would not be a appropriate ident for a program with a more serious tone to follow, i.e BBC news as they announce some crisis, because it would feel weird to have something upbeat against a serious event giving the impression that BBC doesn't suit serious topics.
With the varying subjects in the idents of the suite it provides a well rounded and varied image to the programs broadcasted on BBC one.
Seasonality and rebranding
Usually christmas idents are created and implemented every year to as well as mark the christmas holiday and to rebrand as the platform to implement the new idents for the following year.
Rebrand
Rebranding for idents can occur for a number of reasons such as; the old idents are getting dated and boring, are not relevant to the programs shown on the channel anymore and to keep the channel in the public mind.
Here as a example of a channel that has gone though rebranding:
Initial
Post rebrand
The rebrand is a massive improvement as it is brighter and more vibrant thus looks nicer as well as having a memorable gimmick (the flipping shutters) which makes the new idents and logos more memorable and enticing to go on that channel.
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