p4- Understanding the design of idents

Dissection of idents-

E4 idents are a mixture of Animation and time lapse

They usually include lots of random occurrences with multiple things happening at the same time which shows that the channel is entertaining and theres lot happening on the channel.

27 seconds

the ident starts off slow but the further in it gets the faster everything moves as more things occur

this appeals to the teen audience its targeted for as it shows the audience that it is random and entertaining, matching the sporadic interest of teenagers.

this ident is entertainment lead as it doesn't tell you anything about the channel.

being in a bedroom not only matches the fact that teenagers spend a lot of time in there room and the fact that it gets so busy and energetic is saying that watching E4 can make the boring interesting.

This BBC 3 ident is a animation with a surreal setting with gunge leaking out of a pipe with little people watching and a man swimming in the gunge lasting 20 seconds its relatively slow paced with the near enough the only motion being the gunge spreading out and the man swimming.

This ident appeals to its teenage audience because its colourful and entertaining giving the feel that watching BBC 3 makes normal life a little less bland and boring

This ident being a live action, has three people getting in Beetles for a race and starting. this lasting 21 seconds is slow paced with the slow movements of the drivers walking down the steps and driving off. this appeals to the teenage audience as it shows that watching dave is for fun and enjoyment resembled in the race appealing specifically to racing fans which match "top gear" broadcasted on dave.

This ident also being live action has people running around playing cowboys and indians. Lasting 31 seconds with slow transitions between the various people having there fights eventually cutting to a fixed shot of the people going around a cowboy on a zebra. this appeals to teenagers though it being spontaneous and random.

this ident being a animation of zooming out on a plug powering a world which has BBC 3 on it lasting 20 seconds being relatively fast paced with the zoom away from the planet and the taxi driving to the BBC 3 logo, this ident appeals to the target audience by being random and entertaining.

This ident being a animation of a man-horse singing with a medieval background with a leg on a small pig . Lasting 10 seconds with fast movement of the man-horse's singing and actions. this appeals to teenagers though it being spontaneous and random.

Overview of idents-

Though out the idents there are common themes such as being generally fast paced, quite random, most of the time animated in some way and very colourful,including the colours related to those specific channels and all of the idents have a buildup before they show the name of the channel.

Though the study of multiple idents I have discovered for my ident i will require some form of animation, have a occurrence that leads to the reveal of the E4 logo and include the channel colour (purple) somewhere.

Analysis of specific ident in relation to its suite-

Throughout the BBC 3 adverts there are continual key themes, such as the ooze that flows though the pipes that make the BBC three logo, random surreal objects and objects of unusually large size.

in comparison to the other idents in the suite i imagine this ident to be used in the evening due to the fact it looks like sunset in the ident whereas in comparison the "threefall" ident looks more suited for the  morning due to the birds in it.

i expect this ident to be preceding something like "Russell howard's good news" because the show is on generally in the evening and is as some tie ins such as the random objects in transitions of sections of the show and the Tv's which link in with the news sections of the show.